Mockingbird Legacy, Part I

Photo courtesy Intrepid Marketing

My great-grandpa “Doc” Stanwell, was a friend of the great Atticus Finch, and he shared his Southern wisdom. His stories taught me valuable lessons that can be applied to your business. Join me now as I share lessons from the bygone days of “To Kill a Mockingbird.”

Folks in our county trusted Doc deeply. During the Great Depression, he often accepted collared greens and such from those who couldn’t pay for his medical services. But after the War, money was easier to come by, and he decided it was time to find someone to run the front office.

His son Nash, my grandfather, studying business at Alabama U, convinced Doc against his better judgment to put out an ad in the Tuscaloosa News and accept resumes through the mail. “It’s a more scientific way to hire people,” Nash told him. Doc hardly had time to write up an ad and look through a bunch of resumes, but he wanted to make Nash feel important…

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